In product development, the eponymous term “specs”, short for “specifications”, traditionally describes the requirements that an innovation must meet.
By that we mean: The sum of all facets that distinguish Lamy and make it special. The issues that concern us, the personalities and stories that surround us. In doing so, we keep coming back to our central brand values, which, like a fixed star, guide our actions. "Design. Made in Germany" is just as much a part of this as the commitment to writing by hand - also and especially in the digital age. As a writing instrument brand, we are inseparably rooted in the real, haptic world. But analogue and digital do not represent a contradiction in terms for us; rather, they form two sides of the same coin. They complement each other, enrich each other.
With this in mind, we wish you an inspiring read. Let us know how you like the format - we look forward to your feedback!
Did you know that the LAMY safari is one of the best-selling fountain pens in the world? In LAMY specs Vol. 2 we get to the bottom of its fascination. You can also discover impressions from Lamy's New York concept store - and find out why the designer Naoto Fukasawa compares his work to that of a chef.