By that we mean: The sum of all facets that distinguish Lamy and make it special. The issues that concern us, the personalities and stories that surround us. In doing so, we keep coming back to our central brand values, which, like a fixed star, guide our actions. "Design. Made in Germany" is just as much a part of this as the commitment to writing by hand - also and especially in the digital age. As a writing instrument brand, we are inseparably rooted in the real, haptic world. But analogue and digital do not represent a contradiction in terms for us; rather, they form two sides of the same coin. They complement each other, enrich each other.